Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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Despite that, the subject of personal branding has not been sufficiently discussedin academic marketing literature over the past decade. Nevertheless, conclusions from the research can be used as pointers in creating and correcting evaluation systems in organizational practice.

A factor that negatively affects eugeniuaz development of tourism in the region is the poorly developed transport infrastructure, which somewhat limits accessibility.

Q15, M31 Rafalska V. The aim of the paper is to define the main effects, value and share of EU funding allocated in Poland under Operational Programmes — in the transport infrastructure projects total, by marketng categories of projects as well as by individual operational programmes. Marketing strives to be a part of the overall culture based on the data and to define marketing strategies that respond to consumers and thus to provide economic benefits for the company.

Publications – Annals of Marketing Management & Economics ISSN

Questionnaire respondents were described by gender, age, occupation and income. We live in the age when the celebrities themselves became the markering vehicles of their professional outcomes, in the age when the name of a public figure itself, linked to any product, is a promoted trademark, a product on its own.


The article also presents an overview of the main economic factors that exert an influence on the exchange rate — inflation and the state of the account surplus of goods payment balance, which is determined by the competitiveness of the economy.

More like this Similar Items. The article presents the essence of the information society by looking at the ideas of A. Dynamic changes in the market force producers to review their activity and seek a more optimum development strategy. M31, O32, O33 Larina Y. The paper also contains acts governing international and national law.


An important result was that such programmes reach out to young people preparing to hold a specialist or managerial position while also helping the organisation to provide good quality staff which realises the goals of the company. The results indicate the importance of the location, the size of the traditional shop, the small importance of e-shops and, at the same time, the relatively low interest of retail outlets for this group of customers in the design of the dedicated offer.

Therefore their buying behavior should be analyzed.

Of essential importance is the yearwhen the countries signed the Barcelona Declaration. Recommendations are based on commentary from a case study done on a trade company analysed to define a development and conditioning programme for potential future managers. I15, O18, R12 Kaczmarek K.

The respondents were selected by purposive michlaski from the population of second-year and third-year students willing to participate in the study. This necessitates the separation of certain levels of sociogenesis. You already recently rated this item.

BazEkon – Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

Characteristics of the YouTube service, the specificity of using relating to other community media and its strengths and michalskki were included. I also explore the influence of age and health condition on satisfaction levels. The issues discussed are among the practical and theoretical aspects of contemporary marketing in Poland, especially in Mazowieckie Voivodship.


Governments have different measures at their disposal to influence the car market and thus achieve particular goals.

M00, M31 Dziwulski J. Through a set of face to face questionnaires, it is revealed michaski those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market.

Marketing : podręcznik akademicki

Write a review Rate this item: The structure of the population spatial mobility is formed depending on the dominance of a particular personality type. Strategic management of transnational banks in the international market after the global financial crisis Dmytro Tsyhaniuk, Vita Boychenko Summary.

L66, M31, Q13 Borowska A.

Although, that approach is not the most detailed one, it makes possible to easily distinguish the competitive parts of the country. Q13, Eugeniisz Galchynska J. O13, Q14, Q18 Kowalczyk B. This research expands the current knowledge on service guarantees in the context of legal services. This is not merely an idea but an actual necessity.

The health of society treated as a set of potential consumers requires effective action and a multidisciplinary approach.