Full title, Alan Sugar: The Amstrad Story. Year of release, Filename, Size, Type. , 67,, (Scan of the book cover). Amstrad is a British electronics company. As of , Amstrad’s main business is manufacturing Sky UK interactive boxes. Amstrad was founded in by Alan Sugar at the age of .. () hardback ISBN ; Thomas, David. Alan Sugar: The Amstrad Story (), paperback ISBN Results 1 – 20 of 20 The Amstrad Story by SUGAR, ALAN & THOMAS, DAVID and a great selection of related books, art and collectibles available now at.

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Gemma rated it liked it Dec 18, However, due to a problem with the Seagate STR hard disk shipped with the PC model, these had to be recalled and fitted with Western Digital controllers. Amstrad began marketing its own home computers in an attempt to capture the market from Commodore and Sinclairwith the Amstrad CPC range in Electronics companies established in Home computer hardware companies Electronics companies of the United Kingdom Computer companies of the United Kingdom Amstrad Companies formerly listed on the London Stock Exchange Companies based in Brentwood, Essex establishments in England.

Paul Darley rated it liked it Jan 18, Ethan marked it as to-read Jan 21, Return to Book Page. Published to coincide with the 10th anniversary of the flotation of Amstrad, this book tells of Alan Sugar’s rise from selling car aerials from the back of a van in the East End at 21, to become, according to Rupert Murdoch, probably Britain’s greatest entrepreneur and one of the richest men in Britain. Lower prices were achieved by injection moulding plastic hi-fi turntable covers, undercutting competitors who used the vacuum forming process.


From Wikipedia, the free encyclopedia. Amstrad expanded to the marketing of low cost, low quality amplifiers and tunersimported from the Far East and badged with the Amstrad name for the UK market.

Refresh and try again. Amstrad later successfully sued Seagate, but following bad press over the hard disk problems, Amstrad lost its lead in the European PC market. Brentwood, EssexUnited Kingdom.

Ghislain marked it as to-read Oct 23, On 7 April Amstrad announced it had bought from Sinclair Research ” Retrieved 23 April Josh Tarchala marked it as to-read Jan 15, Views Read Edit View history. You bought an amplifier, tuner, tape deck and so on and plugged them together. Patricia Denise marked it as to-read Dec 16, Darron marked it as to-read Aug 24, Published January 1st by Trafalgar Square Publishing. During the s they skgar at the forefront of low-priced hi-fi, TV and car stereo cassette technologies.

Alan Sugar: The Amstrad Story – World of Spectrum

He had a ready talent for selling and worked in various shops and market stalls on Saturday. The same year, Amstrad supplied set top boxes to Australian broadcaster Foxteland in to Italian broadcaster Sky Italia.

Terry marked it as to-read Sep 23, Unsourced material may be challenged and removed. Eventually he had enough saved to buy a van and after some negotiations set up an account with Binatone to sell imported electronics.


As Amstrad began to concentrate less on computers and more in communication, they purchased several telecommunications businesses including BetacomDancall TelecomViglen Computers and Dataflex Design Communications during the early s. In other projects Wikimedia Commons. There is more than one author in the Goodreads database with this name.

Their philosophy was that once they have the cleverest design then the profits will follow because technology sells. The Amsoft division of Amstrad was set up to provide in-house software and consumables.

Alan Sugar: The Amstrad Story

In smstrad, the popular Amstrad PCW range was introduced, which were principally word processorscomplete with printer, running the LocoScript word processing program. Yannick marked it as to-read Aug 01, Amstrad was founded in by Alan Sugar at the age of Thomas Tillson marked it as to-read Sep 03, Just a moment while we sign you in to your Goodreads account.

While at school the first glimmerings of his true destiny were revealed. Thanks for telling us about the problem.

No trivia or quizzes yet. Amstras two sisters and brother were all much older than Alan and his upbringing was more like that of an only child surrounded by adults.