Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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Cyprus was one that saw tourists visits return to pre-crisis levels. This cooperation should involve providing the marketing department with information acquired by analysing the financial marjeting balance sheets, profit and loss accounts, cash flow statements of the michslski itself and its competitors. The goal of the article is to present the proposition of reform in the system of financing educational services by local governments, which could contribute to increasing the market share of private entities.

The cooperation between a sports organisation and a sponsor requires a processual approach and the implementation of rules favouring the process of building a partnership.

Despite that, the subject of personal branding has not been sufficiently discussedin academic marketing literature over the past decade. This article looks at the issue of the interdisciplinary approach to marketing. Find more information about: Indicators of the degree of harmonization and the quantitative measure of the quality eugeniuaz calculated.

These challenges also affect the studio cinemas in Poland. I15, O18, R12 Kaczmarek K. M31, L81 Roth A.

BazEkon – Michalski Eugeniusz. Enterprise branding strategies

Through the cooperation of enterprises with non-profit organizations it is possible to offer and to provide a variety of services to the public. This article examines the concept of marketing mix for non-profit organisations.

This means being aware of coexistence and need to improve. Considerations based on literature studies and case studies. They perpetuate a viewpoint of brands serving as mental shortcuts, which facilitate purchase decisions, and they consider brands to be highly important throughout the whole consumption process.


For the paper, a survey a proprietary questionnaire was used to determine the impact of quality and the factors determining it. The publication is based on the literature and research conducted in the furniture market in previous years.

A face-to-face interview survey method was conducted.

BazEkon – Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

Preview this item Preview this item. The paper investigates what motivates Polish students to study in the UK. The structure of the fugeniusz spatial mobility is formed depending on the dominance of a particular personality type. A comparative analysis of targeting measures and the absorption of funds under the Rural Development Plan — and the Rural Development Programme — Paulina Mazur Summary.

My New User Account. Customers always fix their choice at an advantage in consumption of new brands with in tangible attributies — quality, use convenience, time savings, image or variety by personal experience.

We conclude that there are several problems that hamper exportation growth in Albania. The aim of eugeniuusz article is to assess the professional situation of women in non-governmental agencies in Poland. After demonstrating the methodological steps and fundamental ideas present in these papers, the validity of such an enterprise, in view of the specifics of commercials as part of a semiotic analysis, will be examined.

O16, G23, G32 Ochnio E. Regional convergence is widely discussed in the literature, and has gained in importance in the context of European integration, especially in the past decade. The Global economic crisis had an impact on tourism movement all over the world and especially on island territories. That gap created the opportunity for the present investigation, for which I kichalski a group of students.

The different types of the population spatial mobility are described in order to assess its level.

Publications – Annals of Marketing Management & Economics ISSN

While the gender of woman influences the outdoor advertisements, the woman image in advertisements is influential on the woman image in society. The three other variables growth, profitability and size are negatively correlated with leverage.


Diversification can be the optimal strategy when market conditions are uncertain. A lack of analysis of the evaluation practice from the organizational perspective was a substantial limitation of the research conducted for this article.

Shibboleth authentication is only available to registered institutions. The E-mail message field is required. This article integrates two approaches — conceptual and empirical. Shadow brands — exploring phenomenon of meaningless brands Author s: An essential interest of customers in company channels was observed in this service.

Services provided to the society in Poland in the framework of cause related marketing Author s: F31, G18, H11 Ilychok B.

Municipal waste management as a local government task — legal and organizational challenges Anna Milewska, Karolina Bogucka Summary. In this context, the question about the quality of political discourse in the Polish public space is the key of importance. The authors characterize in detail the tourist market, the characteristics of tourism demand and supply that can influence the behavior micha,ski seniors.

Marketing : podręcznik akademicki

The contents conveyed to the public contributed to antagonizing both electorates. Based on empirical examinations conducted with the use of diagnostic survey, the appraisal of attraction of using the YouTube service by enterprises for communication was made. Individualism, changing needs with age, delay the aging process of biological, psychological and social development are examples of conditions that should be included in marketing efforts.

The study draws on data from Poland Central Statistical Office for empirical evidence. In particular, I suggest a method for identifying their satisfaction level with the shopping experience and discuss areas of satisfaction and perceived dissatisfaction in this segment of the population. Jarketing, formatting rules can vary widely between applications eugfniusz fields of interest or study.